Huawei

Branding

Typographic design and graphic elements for a home usage phone concept. Typography and all symbols are drawn to make a complete graphic image and to serve the overall design of the phone by Claesson Koivisto Rune. An exclusive book was designed to communicate the process and development of the product. The book worked as a give away at Salone Internazionale del Mobile during the product launch as part of the over all communication strategy.

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Huawei Phone concept Folded Leaf
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Huawei Meeting with Claesson Koivisto Rune going through different graphic solutions
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Huawei The chosen graphic style and typography that serves the overall design of the phone
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Huawei 3D-rendering showing the graphic application
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Huawei A book about the design process
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Huawei Exclusive book binding
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Huawei Detail of binding
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Huawei Folded Leaf spread
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Huawei Design process spread
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Huawei Max Fraser edited the book
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Huawei A 3D-printed phone with leaf pattern in the back of the book